Effective Date: October 21, 2026

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JNL Training LLC ("Company," "we," "us," or "our") operates programs, courses, challenges, and related services under the Lora Thorson and Fully Armed brands.

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We respect your privacy and are committed to protecting the personal information you share with us.

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This Privacy Policy explains how we collect, use, store, and share information when you visit our websites, purchase our products, enroll in our programs, or communicate with us.

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1. Information We Collect

Depending on how you interact with us, we may collect:

• Your name, email address, and phone number.

• Billing and purchase information.

• Course enrollment, participation, and progress information.

• Responses to forms, surveys, questionnaires, and challenges.

• Communications you send to us.

• Website usage information, including information collected through cookies and analytics tools.
   

Payment information may be processed by third-party payment providers rather than stored directly by us.

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2. How We Use Your Information

We use the information we collect to:

• Provide access to purchased courses, challenges, and services.

• Communicate about enrollment, account access, schedules, and program updates.

• Send reminders and follow-up communications.

• Respond to questions and provide customer support.

• Process payments and maintain business records.

• Improve our programs, websites, and customer experience.

• Send educational content, announcements, and promotional communications where permitted by law and your communication preferences.
   

3. Text Messaging and SMS Communications

If you voluntarily opt in to receive text messages from Lora Thorson, you may receive automated SMS communications about programs, challenges, reminders, updates, and occasional promotional offers, depending on the consent you provide.

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Message frequency varies. Message and data rates may apply.

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You may opt out of SMS communications at any time by replying STOP to a message. Reply HELP for assistance or contact contact@lorathorson.com.

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Consent to receive promotional text messages is not required to make a purchase or participate in our programs.

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We do not sell or share mobile phone numbers, SMS opt-in information, or SMS consent with third parties or affiliates for their own marketing or promotional purposes.

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We may share information with service providers that help us deliver text messages and operate our communications systems, solely as necessary to provide those services.

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4. Email Communications

We may send emails related to purchases, enrollment, program participation, and customer service.

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Where permitted, we may also send educational updates, announcements, and promotional emails.

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You can unsubscribe from marketing emails using the unsubscribe link included in those messages.

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5. Sharing Information

We may share personal information with trusted service providers that help us operate our business, including website hosting, payment processing, course delivery, email services, SMS delivery, and customer management systems.

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We may also disclose information when required by law, to protect our legal rights, or to prevent fraud or misuse of our services.

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We do not sell your personal information.

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6. Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

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However, no online system can guarantee absolute security.

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We retain information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, and resolve disputes.

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7. Cookies and Analytics

Our websites may use cookies and similar technologies to improve functionality, understand visitor activity, and evaluate the effectiveness of our content and marketing.

You may be able to manage cookies through your browser settings or available website privacy controls.

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8. Your Privacy Choices

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable legal requirements and legitimate recordkeeping obligations.

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You may also withdraw your consent to receive promotional communications at any time.

To submit a privacy request, email contact@lorathorson.com.

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9. Third-Party Websites and Services

Our websites and programs may contain links to third-party websites, services, or resources.

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We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies.

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10. Children's Privacy

Our websites and online programs are intended for adults. We do not knowingly collect personal information from children under 13.

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If we learn that we have collected such information without appropriate authorization, we will take steps to delete it as required by law.

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11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, or legal requirements.

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Updates will be posted on this page with a revised effective date.

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12. Contact Information

JNL Training LLC
Montana, United States
Email: contact@lorathorson.com
Website: https://lorathorson.com